Success story · iAnswer × Mad Services
Research without infrastructure limits.
Migrating our CAWI platform to AWS lets iAnswer run demanding research projects knowing the technology keeps pace with our ambitions.
Context
Research needs freedom to operate.
iAnswer runs marketing, sensory, central location and in-home diary research. Each of those formats needs a dependable environment for collecting data — especially when a study is at its most intense.
Together with Mad Services the company moved its CAWI platform to AWS and handed over its operation in a Managed Service Provider model. The result: technology stopped being something the team has to worry about.
A specialist marketing and consumer research agency.
A platform environment prepared to handle variable load.
The partner responsible for continuity and development of the environment.
The road together
From a platform to calm fieldwork.
A new environment for CAWI
The platform moved to AWS to gain flexible foundations for current and future projects.
Technology under control
Mad Services acts as an MSP, taking the burden of managing and maintaining the environment off iAnswer.
Full focus on research
The iAnswer team can concentrate on respondents, data and client goals — even at peak load.
„Good infrastructure is invisible when you need it — and dependable when the study demands the most.”
Result
Room for what matters most.
- ✓More comfort in delivering complex research projects.
- ✓A platform ready for peak traffic and intensive data collection.
- ✓Less attention on resources, more energy for insight and client needs.
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